Fashion

Swedish fashion is nothing if not diverse. From mass bestsellers to  high-profile players in smaller but more knowledgeable niches. Hennes & Mauritz, J. Lindeberg, Anna Holtblad, Whyred and Filippa K are among  the better known designers of easy to wear clothes, while fresh talents like Nakkna, Carin Wester and Carin Rodebjer kick out the jams more.

You can find the big international labels at Åhléns, NK and on Birger Jarlsgatan. The main shopping districts are around Drottninggatan, close to the Nordic Light Hotel, around Stureplan and on Södermalm.