Swedish brands

ANNA HOLTBLAD
Grev Turegatan 13
tel: +46 8 545 022 20
Down-to-earth tailored elegance by one of Scandinavian fashion’s biggest names. Holtblad’s long sweater is now a standard wardrobe item for Swedish women. The shop was decorated by another Nordic design star, Thomas Sandell, Holtblad’s spouse.
www.annahotlblad.com

J. LINDEBERG
Grev Turegatan 9
tel: +46 8 678 61 65
Johan Lindeberg got his start in 1996, using golf star Jesper Parnevik as a walking billboard. Since then, Lindeberg’s colorful, urbane collections have grown into a major fashion export.
www.jlindeberg.se

H&M
Hamngatan 22
tel: +46 8 796 54 34
Recently Sweden’s biggest fashion exporter has gained cred even with the fashionistas, especially after last year’s collaboration with Karl Lagerfeld and Victor & Rolf. The Hamngatan store is the chain’s flagship.
www.hm.se

NAKKNA
Tjärhovsgatan 3
tel: +46 8 615 29 50
A couple years ago, three fashion students put their heads together and launched their own label and shop. Since Nakkna opened, stylists and journalists from the most important fashion magazines in the world have trekked to anonymous little Tjärhovsgatan, near Medborgarplatsen on Södermalm. The clothes? Call it monochrome, geoanatomical neominimalism.
www.nakkna.com

TJALLAMALLA
Bondegatan 46
tel: +46 8 640 78 47
Shop owner Anna Norrtenius is a standard-bearer for unusual young Swedish design. Her little two-story shop is jam-packed with exciting youthful Swedish fashion. Anna takes chances on promising young talents like Liv Höglund and Hanna Nyman, and also carries somewhat bigger names like Dedicated Follower of Fashion, Rodebjer and Acne.
www.tjallamalla.com

TIGER OF SWEDEN
Jakobsbersgatan 8
tel: +46 8 440 30 60
This 100-year-old menswear brand from the west coast of Sweden became a modern classic in the 90s, when Tiger of Sweden split up into a dressy line and a denim line for both sexes. The belts are especially popular with young hipsters.
www.tigerofsweden.com