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Being Joe Cool

The installation ”Being Joe Cool” (August 11th - November 14th 2010) at Nordic Light Hotel is part of the world-wide 60th anniversary of the comic strip Peanuts, a celebration of Snoopy, his friends and their creator Charles M. Schulz.

Joe Cool is one of Snoopy’s many alter egos, the cool student, always equipped with dark sunglasses and often wearing the typical American college sweatshirt. First appearing in 1971, Joe Cool is a child of his time striving for individuality, cool lingo and being a part of the subcultures of that era: surfing, hanging out on the beach, and the noble art of checking out chicks by the water fountain. In other words: The Art of Being Cool - Joe Cool, that is.

The concept of this installation is a contemporary interpretation of Joe Cool, based on showing what is inside the head of the character, thus inviting the audience inside his doghouse to take part in his thoughts, lifestyle and mindset.

In addition to this, we’ve invited a number of creative swedish people to style their personal version of a Joe Cool figurine, showing the many faces and ways of Cool. These statuettes will be auctioned out for Friends beneficial work against bullying at the end of the exhibition period. Take the chance to own a unique Joe Cool by entering your bid and at the same time taking a stand against bullying!

To place a bid for one of the figurines, please visit
www.bukowskis.se

To learn more about Friends, please visit
www.friends.se

Photo: Carolina Pascual 












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