The series was first published in the US in 1950 and has over the years developed into one of comic-history's biggest success stories. Snoopy has a timeless lifeforce and has, despite the fact that new production of the series ended in 2000, grown more popular in the last decade.

"Being Joe Cool"  11 August  -  31 October at Nordic light hotel

The design-installation "Being Joe Cool" is a project by Rekostylisterna and takes place at Nordic Light Hotel from August 11th to October 31st. The focus is on Joe Cool, one of Snoopy's alter-egos. In the hotel lobby, visitors are invited to take a look inside his doghouse and take part in his thoughts, lifestyle and attitude. The entire seventh floor is a tribute to Snoopy. In the corridor, one wanders through small scenes from Snoopy's life and room 710 has been converted into the "Snoopy-suite".

- "It feels great to celebrate Snoopy through this design project" says Sanna Gebeyehu of Rekostylisterna. "We want to show what lies beneath the surface of Joe Cool, what goes on inside his head, what has shaped him and how his everyday looks. Open up and see what's actually inside that doghouse! But also pose the question: what is cool - the surface or the content? Maybe both?”

charity auction in support of Friends

As part of the design concept, there will even be an exhibition of Swedish creators, artists and designers' own personal interpretations of Joe Cool in the form of styled statues. The statues will be auctioned out by Bukowskis on October 13th in support of anti-bullying organization Friends.

Anti-bullying campaign

Also part of the Anniversary activities this year is a Snoopy Loves Friends campaign, in co-operation with Snoopy-licensees such as Cederroths and Euromic. A special Snoopy Loves Friends logo will be seen on products, signs and marketing material, and the products will be sold in support of Friends.

- We want to celebrate Snoopy in a way that genuinely represents him and his creator's character, says Camilla Olin, Brand Manager for Snoopy at Plus Licens. "The installation at Nordic Light Hotel is completely in line with how we would like to honour Charles Schulz' lifework. The co-operation with Friends is a reminder that Snoopy is a series about friendship, conflicts, and kinship among children.”

About Plus Licens AB
Plus Licens is Europe's largest independent licensing company. Founded in 1977, Plus Licens has a licensing know-how of more than 30 years, working with the majority of the world's most successful licensors. From our head office in Stockholm, Plus Licens co-ordinates a number of offices - Plus Licens Nordic, Plus Licens Poland, Plus Licens Russia, Plus Licens Ukraine, Plus Licens Prague, Plus Licens Budapest, Plus Licens Bucharest, Plus Licens & Design Paris and Plus Licens & Design Tokyo. The business consists on one hand of the movie- and TV-driven Entertainment Properties and on the other of the fashion-driven Design Rights.